Our Story

Founded in 1998, AURUM has become a symbol of exquisite craftsmanship and exceptional quality. Over the past two decades, we have built a legacy rooted in passion and dedication, blending time-honored techniques with cutting-edge innovation to create jewelry that tells your unique story — a story of love, milestones, and cherished memories.
Our collections draw inspiration from the beauty of the natural world, the rich tapestry of global cultures, and the timeless allure of precious gems. Each design is thoughtfully crafted to offer elegance that complements both everyday wear and those special moments when you want to shine the brightest.
At AURUM, every piece is meticulously handcrafted by our skilled artisans, who bring years of expertise and artistry to their work. We carefully source only the finest materials — from ethically mined diamonds to responsibly harvested metals — ensuring that every gem and metal in our collections meets the highest standards of purity, brilliance, and durability.
AURUM Store
Our Values Image

Our Values at AURUM Jewelry

At AURUM, integrity is at the heart of everything we do. We are committed to transparency, honesty, and ethical practices in every step of our jewelry creation, from sourcing materials to delivering the final masterpiece.

Sustainability guides our choices, as we prioritize responsibly sourced gems and metals, environmentally conscious production, and fair treatment of all individuals involved in our process. We believe beautiful jewelry should also be kind to the planet.

Craftsmanship and excellence define our work. Our artisans pour passion, skill, and attention to detail into every piece, ensuring that each item not only meets but exceeds the highest standards of quality and design.

Finally, we value our customers deeply. At AURUM, your stories and satisfaction inspire us to create jewelry that celebrates your unique journey, milestones, and memories.

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Exquisite Craftsmanship
Each piece is handcrafted with meticulous attention to detail by skilled artisans.
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Ethically Sourced Materials
We prioritize sustainable and responsible sourcing of gems and metals.
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Timeless Designs
Our collections combine classic elegance with modern style to suit every occasion.
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Dedicated Customer Care
We provide personalized support to ensure your complete satisfaction.
Our Craftsmanship

Production & Materials

AURUM Jewelry Workshop
Handcrafted Excellence
At AURUM, every piece is crafted in our dedicated workshop, where skilled artisans bring designs to life with precision and passion.
Materials at AURUM
Ethically Sourced Materials
We carefully select only the finest metals and gemstones, ensuring they meet the highest standards of quality and ethical sourcing.
Jewelry Crafting Process
Precision Crafting Process
From initial sketch to final polish, our multi-step production process ensures each piece is flawless and ready to be treasured forever.
Experts

Meet Our Team

Ishaan Rathod
Ishaan Rathod
Lead Jewelry Designer
Creating unique, elegant designs inspired by Indian heritage and modern trends.
Sahana Menon
Sahana Menon
Master Gemologist
Expert in selecting and certifying the finest gemstones for every piece.
Devansh Chatterjee
Devansh Chatterjee
Senior Craftsperson
Handcrafting exquisite jewelry with precision and passion.
Nitya Iyer
Nitya Iyer
Quality Control Specialist
Ensuring every piece meets our high standards before delivery.
Parth Mehra
Parth Mehra
Gem Cutter
Transforming rough stones into brilliant gems with expert cutting techniques.
Ritika Nambiar
Ritika Nambiar
Jewelry Photographer
Capturing the beauty and details of each masterpiece.
Samar Bhatia
Samar Bhatia
Polishing Expert
Adding the final shine and perfect finish to every jewelry piece.
Tanvi Rao
Tanvi Rao
Customer Relations Manager
Ensuring a personalized and memorable experience for every client.

Commitment to Sustainability at AURUM

At AURUM, we prioritize the use of eco-friendly and responsibly sourced materials in every piece of jewelry we create. Our dedication to sustainability means choosing recycled metals and ethically mined gemstones to minimize environmental impact.

We also implement careful recycling and waste reduction practices throughout our production process, ensuring that beauty and luxury go hand in hand with respect for the planet.

Sustainable Jewelry Practices
FAQ’s

Frequently Asked Questions

What types of metals and gemstones do you use in your jewelry?
How do I care for and clean my AURUM jewelry?
Do you offer custom jewelry design services?
What is your return and exchange policy?
How long does shipping usually take?
Are your jewelry pieces covered by warranty?
How does AURUM ensure ethical and sustainable sourcing?